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ERIC Number: EJ254474
Record Type: CIJE
Publication Date: 1981-Sep
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Social Impact of Majorities and Minorities.
Latane, Bibb; Wolf, Sharon
Psychological Review, v88 n5 p438-53 Sep 1981
A new theory of social impact is proposed and related to prior work. Social influences result from forces operating in a social force field. Influence by either a majority or a minority is a multiplicative function of the strength, immediacy, and number of its members. Conformity and innovation are compared. (Author/RD)
Descriptors: Conformity, Literature Reviews, Majority Attitudes, Minority Group Influences, Models, Social Influences, Social Psychology, Theories
Publication Type: Journal Articles; Information Analyses; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A