Peer reviewedERIC Number: EJ373196
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Why, Where, When and How of Ad Competitions.
Marra, James L.
Journalism Educator, v43 n2 p73-75 Sum 1988
Discusses the pedagogical benefits of advertising competitions, and describes five national competitions available to students, including Nissan Student Advertising Contest, Philip Morris Marketing Communications Competition for Students, Direct Marketing Collegiate Echo Competition, and American Advertising Federation National Student Advertising Competition. Provides addresses, competition guidelines, overview of difficulty, and value of each. (MM)
Publication Type: Journal Articles; Guides - Classroom - Teacher; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
