Developing a new line of business in an independent consulting firm provides an excellent way to expand, increase income for the company, and create cross-marketing opportunities. If it is not done correctly, however, this potential opportunity can imperil the existence of the business. This chapter's case highlights the benefits new lines of business can provide for independent consulting firms and discusses the issues to consider and caveats. This chapter also describes how the authors mastered this challenge and what they learned along the way.