In a time of increasingly digital distribution, challenging questions arise regarding what people own, what they want to access to, and how they develop and maintain collections. What considerations influence their decision making, as individuals and libraries shift toward more subscription-oriented content? Digital access to e-books and multimedia offers numerous advantages, including convenience, immediacy, and direct access to a wealth of content, ranging from the mainstream to the obscure. However, the direct-to-consumer model provides added value to customers and leaves libraries out of the equation. Libraries have traditionally offered the "convenience, immediacy, and direct access to a wealth of content" that would have been otherwise unavailable to the consumer. In the digital environment, libraries struggle to maintain a primary role. New expectations, advanced technologies, and market innovations are evolving faster than libraries can reasonably compete with, since resource limitations, reduced staffing, and conflicting priorities inhibit libraries' technological agility. Examining how digital media impacts expectations and consumer behavior thus informs how one shapes library e-book and multimedia collections. For libraries to maintain relevance in the digital content economy, the author suggests they need to continue advocating for effective digital access to e-books and they must aim higher in their negotiations.