Peer reviewedERIC Number: EJ402208
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A Public Relations Footnote to the Pete Rose Affair.
Cutlip, Scott M.
Public Relations Review, v15 n4 p46-48 Win 1989
Describes (prompted by Pete Rose's unsuccessful challenge to the authority of the Commissioner of Major League Baseball) the creation of the Commissioner's office in 1921 by Albert Lasker, an advertising and public relations genius, to deal with the public relations problem facing baseball in the wake of the 1919-20 Black Sox scandal. (SR)
Descriptors: Athletics, Baseball, Governance, Morale, Public Relations, United States History, Values
Publication Type: Journal Articles; Historical Materials
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
