Peer reviewedERIC Number: EJ605328
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
EISSN: N/A
The Internet and Services Marketing--The Case of Danish Retail Banking.
Mols, Niels Peter
Internet Research, v10 n1 p7-18 2000
Examines various aspects of the motives, perceptions, and expectations connected with the introduction of Internet banking in Danish retail banking. Responses from questionnaires and results from a factor analysis and a hierarchical cluster analysis indicate a belief that Internet banking will become more important in the future. (Author/LRW)
Descriptors: Banking, Cluster Analysis, Factor Analysis, Foreign Countries, Futures (of Society), Internet, Marketing, Questionnaires
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Denmark
Grant or Contract Numbers: N/A
