Since the 1990s, enormous changes have been made in the higher education sector in Bangladesh. The government promulgated the Private University Act in 1992, and formulated a 20-year Strategic Plan for Higher Education: 2006-2026 (SPHE). A critical review shows that the objective of the plan is to connect education with market-driven economic forces. This article argues that such a neoliberal policy in the higher education sector will have far-reaching socio-economic consequences in Bangladesh. With a critical investigation of the SPHE, this article explores how the autonomy of public universities is threatened, and how the role of the state is redefined through withdrawing government grants in the higher education sector. By providing three case studies, this article exposes the marketising nature of higher education in contemporary Bangladesh. This article also argues that the resistance against neoliberalism in higher education is another aspect which is organised by different socio-political groups in the higher education institutions. (Contains 6 notes.)