As researchers continue to study creativity, a behavior analytic perspective may provide new vistas by offering an additional perspective. Contemporary behavior analysis began with B. F. Skinner and offers a selectionist approach to the scientific investigation of creativity. Behavior analysis contributes to the study of creativity by investigating the controlling variables for novel behavior that people often times designate as creative. Specific environment-behavior relations producing novelty include imitation, instructions, variability, interconnection of repertoires and contingency adduction. (Contains 1 table.)