This study identified the demographic and attitudinal characteristics of student and teacher audiences to provide background information for the development of the General Mathematics Instructional Television Series for the ninth and tenth grades, a series intended to promote increased awareness of applications of mathematics in everyday life and to facilitate student awareness that mathematics is useful, important, and relevant to their lives. Information on the levels of student attitude toward mathematics and their awareness of applications was considered essential to appropriately targeting program content; reactions of teachers were considered important to the development of both programs and related print materials. Following a brief description of the study methodology, the demographic characteristics of teachers and classes in sample sites in Alberta, Arkansas, Florida, Nebraska, Utah, and Vermont are summarized. Additional sections describe information gathered for instructional design purposes. A six-item reference list and teacher and student questionnaires are included. (LMM)