Acculturation and the development of positive self-concept among Asian American women are both complicated by factors associated with their ethnicity and gender. Physical differences, cultural barriers, and racial and sex discrimination have made difficult the complete assimilation of Asian females into American society. Furthermore, failure to recognize sociocultural diversity within Asian American groups has perpetuated the myth of Asian American women's success, and has led to the exclusion of Asian women as a whole from programs to aid minorities and women. In developing self-concept, Asian American women confront the problem of integrating often conflicting Asian and American cultural elements. Sex identity further complicates the process of self-concept development, because sex roles may also conflict in Asian and American cultures. In addition, Asian American women's self-concept is shaped by others' negative perceptions and stereotypes of them. Needed are both further research to understand the determinants of Asian American women's self-concept and policies that address the problem of developing a new image for this group. (Author/MJL)