Although it may seem like a fruitless task, art teachers must focus not only on their students and classes, but also on building community support to maintain a place in the schools and the lives of their students. To pursue this endeavor, art teachers need to encourage community members to see beyond the often taken-for-granted views of art education's goals and objectives. In addition to the creation of new art, art education has many significant benefits for individual students, schools, and communities. Given this perspective, the author shows how and why current and prospective art teachers should take steps to broaden commonly held beliefs about art education. Beyond presenting student art exhibitions, art educators can engage broader public support for their curriculum and programs through contributing their stories to popular media, including newspapers, magazines, and the Internet. (Contains 3 endnotes.)