Continuing education (CE) units are a diverse blend of philosophical and pedagogical approaches, personal aptitudes, and professional knowledge and skills. The Continuing Education Leadership Matrix model is presented as a conceptual framework for understanding and managing CE practice. The model is useful to leaders and managers working within CE and to those with senior-level oversight of CE units. It differentiates four domains of practice: academic, entrepreneurial, administrative, and adult education. Archetypes are used as a heuristic device for understanding the value and contributions of the respective domains as well as their dysfunctional aspects. Unique competencies and areas of innovation characterize each domain. The model has individual and organizational applications and offers insight into how CE practice can be better integrated and utilized. (Contains 5 figures and 8 tables.)