The rapid modernisation process of Greek Cypriot society has created a cultural environment with an amalgam of traditionalist and modernist ethical attitudes, and antagonisms between them concerning, among other things, social advancement. These have implications for the way individuals and families develop various strategies of choice-making for post secondary school destinations and for issues of social justice. We focus on social capital networks and resources. Our arguments are supported by the analysis of attitudes, beliefs, practices and resources available to a sample of 24 Greek Cypriot parents for choice-making about the educational and occupational futures of their children. In discussion we offer modelling of these processes plus, more speculatively, implications for the possible emergence of a transcendent postmodernist cultural recontextualisation of social capital practices in contemporary Cyprus and for the ethics of social capitalism more generally.