Peer reviewedERIC Number: EJ535449
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0047-2379
EISSN: N/A
Adolescent Counterarguing of TV Beer Advertisements: Evidence for Effectiveness of Alcohol Education and Critical Viewing Discussions.
Slater, Michael D.; And Others
Journal of Drug Education, v26 n2 p143-58 1996
Examines the efficacy of alcohol education programs. This study (N=83) found that recency of exposure to alcohol education classes and discussion of alcohol advertising in those classes predicts adolescent cognitive resistance (counterarguing) to persuasive alcohol advertising for months or even years. Suggests greater attention to critical viewing skills in adolescent education experience. (LSR)
Descriptors: Adolescents, Advertising, Alcohol Abuse, Alcohol Education, Alcoholic Beverages, Behavior Modification, Cognitive Restructuring, Correlation, Critical Viewing, Drinking, Health Education, Intervention, Persuasive Discourse, Resistance (Psychology), Secondary Education, Secondary School Students, Student Attitudes
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
