This document presents the history of television research in India and reviews related studies conducted during three different time-spans. Part one discusses research done prior to 1975, which concentrated primarily on the evaluation of the effectiveness of television as a medium of instruction both in elementary and secondary schools and for farmers and persons working with villagers. The second part describes the one-year (1975-1976) Satellite Instructional Television Experiment (SITE), the world's largest techno-social experiment, which has provided data on television communications within the cultural context of Indian villages and the role of television in initiating change. An evaluative overview of the total project, including social education, is given. Part three includes post-SITE studies that: (1) measured the level of television utilization in development and education; (2) were associated with television expansion; (3) investigated the organization and management of television systems; (4) looked at advertising research; and (5) considered video penetration and its effects on television viewing. The paper concludes with suggestions for further research that would evaluate and examine the extent of television's contribution to image building. (7 references) (CGD)