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Peer reviewed Peer reviewed
ERIC Number: EJ169686
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
An Historical Analysis to Explain the Evolution of Advertising Agency Services
Miracle, Gordon E.
Journal of Advertising, 6, 3, 24-8,10, Sum 77
Traces the evolution of services that advertising agencies perform and identifies major factors that are responsible for this evolution. The purpose is to explain or predict changes and to demonstrate "systems thinking." (MB)
Descriptors: Advertising, Agencies, Delivery Systems, Historical Criticism, Information Dissemination, Marketing, Producer Services, Systems Approach
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A