The entire broadcast television industry is the subject of this book. An attempt is made to present history, theory, and anecdotes about television programing, television advertising, television and politics, and network news, focusing all the while on American television, but with consideration given to alternative structures and methods. Diversity is examined in relation to local television, public television, and the new cable technologies. The book closes with a brief look at what the future of television may be like. (RH)