ERIC Number: EJ560756
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0010-3535
EISSN: N/A
Advertising: To Get The Reader to Buy, Buy, Buy, You Must Sell, Sell, Sell.
Melton, Rob
Communication: Journalism Education Today, v31 n3 p13-23 Spr 1998
Offers an overview of advertising as it relates to student publications. Discusses what advertising is; what the consumer wants; the buyer and seller; creating a selling strategy; basic building blocks; advertising art; and text. Describes basic guidelines for designing an ad, outlines some assignments for students, and notes a few things not to do. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
