Peer reviewedERIC Number: EJ169691
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
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The "Decorative" Female Model: Sexual Stimuli and the Recognition of Advertisements
LaChance, Charles C.; And Others
Journal of Advertising, 6, 4, 11-4, F 77
Examines the impact of the decorative or functionless female models in print advertising and indicates that models facilitate recognition of model/related information but do little to increase the recognition of brand names.
Descriptors: Advertising, Information Dissemination, Marketing, Memory, Recognition, Sex Role, Sex Stereotypes
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
