Peer reviewedERIC Number: EJ143325
Record Type: CIJE
Publication Date: 1975
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The Female Image in Children's TV Commercials
Verna, Mary Ellen
Journal of Broadcasting, 19, 3, 301-309, Sum 75
An analysis of advertising on children's television programs shows that more than half were male-dominant ads and fewer than one-seventh were female dominated. Female roles were almost entirely dependent and passive. (LS)
Descriptors: Children, Commercial Television, Content Analysis, Sex Stereotypes, Television Commercials
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