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Peer reviewed Peer reviewed
ERIC Number: EJ577109
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6990
EISSN: N/A
"Their Rising Voices": A Study of Civil Rights, Social Movements, and Advertising in the "New York Times."
Ross, Susan Dente
Journalism and Mass Communication Quarterly, v75 n3 p518-34 Aut 1998
Contributes to scholarship on social movements, the strategic use of advertising, and journalism by documenting strategic use of advertising in the "New York Times" by the civil rights movement between 1955 and 1961. Finds that the ads framed the civil rights movement to prime the audience to receive radical messages from marginalized speakers. (SR)
Descriptors: Advertising, Change Strategies, Civil Rights, Content Analysis, Higher Education, Mass Media Role, Media Research, Social Change
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A