Eric Sheninger, the principal at New Milford High School in Bergen County, NJ, is well-known in ed tech circles as an evangelist for the use of web 2.0 tools in K-12 education. New Milford has made collaboration a pillar of its educational platform, and Sheninger believes that social media helps students learn how to collaborate. In fact, he argues that many students are already collaborating with technology--and schools need to catch up. Educational computing expert Gail Lovely asserted that social media is a natural fit for education, since all learning is social. Yet that doesn't mean that adoption of these tools is a snap. Lovely went on to caution that schools using publicly available platforms must protect students from advertising and unwanted content. To get a fuller picture of the pitfalls and dividends, the author asked several innovative instructional technology leaders to describe their early experience helping teachers use social media to boost collaboration among their students.