A compilation of activities and instructional ideas on advertising helps intermediate or junior high school teachers incorporate simple consumer education concepts into the social studies curriculum. Material is divided into three sections. An outline defines 16 advertising techniques including eye appeal, youth appeal, snob appeal, celebrity endorsement, and expert endorsement. A list provides activities to help students realize the effects of advertising. Examples include compiling an advertising scrapbook, creating imaginary products, analyzing magazine ads, and answering a market survey. A final list contains activities for evaluating television and radio commercials. (LP)