A study explored the potential economic impacts of a large and successful national program of consumer education. Following a literature review, a qualitative analysis was performed on a wide range of topics. The topics pertained to information and the process of consumer choice, the role of advertising, consumer sovereignty and the supply system, and the potential benefits of consumer education. It was concluded that (1) the basic role of consumer education should be to contribute to establishing consumer sovereignty in the marketplace so that the economy can more nearly achieve its legitimate purpose of maximizing the material well-being of the people as a whole, (2) the long-term benefits from consumer action to intelligently influence supply will probably be greater than the benefits from better informed choice by passive consumers, and (3) in general, the prime focus of consumer education should be to facilitate the involvement of citizens in determining the conditions of economic choice confronting them. (EM)