ERIC Number: EJ250040
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A Procedure for the Allocation of Your Advertising Budget.
Balsmeier, Phillip W.; Barr, Peter B.
College Store Journal, v48 n5 p91-95 Aug-Sep 1981
Some preliminary findings on a study conducted by one retailer who was concerned about his advertising budget and the effects his advertising was having on his customers are presented. Results suggest that advertising must consist of a combination of different media. A customer questionnaire is included. (MLW)
Descriptors: Advertising, Budgets, College Stores, Higher Education, Marketing, Newspapers, Questionnaires, Radio, Resource Allocation, Surveys, Television
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
