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ERIC Number: EJ308128
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Recruitment Rhetoric in Brochures Advertising the All Volunteer Force.
Shyles, Leonard; Ross, Mark
Journal of Applied Communication Research, v12 n1 p34-49 Spr 1984
Analyzed inducements offered in brochures advertising the volunteer army. Found that (1) the appeals focused on education benefits, military/civilian job training, and economic incentives and (2) few appeals featured the intrinsic satisfactions of military service. Considers the implications in terms of recruitment and retention problems. (PD)
Descriptors: Advertising, Armed Forces, Communication Research, Content Analysis, Military Service, Pamphlets, Persuasive Discourse, Recruitment, Rhetoric, Values
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A