ERIC Number: EJ970236
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0731-1745
EISSN: N/A
Attracting Students to the Field of Measurement
Finney, Sara J.; Pastor, Dena A.
Educational Measurement: Issues and Practice, v31 n2 p2-7 Sum 2012
To address the shortage of professionals in measurement, it is essential that we make young career-seekers aware that measurement is an option as a profession. In this paper, we discuss how creating a strong pipeline of students into our field involves personal interactions between faculty representing the graduate programs in measurement and undergraduate students, in addition to the equally important task of educating instructors of undergraduates about our field. We describe advertising strategies that, in our experience, catch and hold the attention of undergraduates, resulting in many of them investigating graduate training in measurement. After attracting students to the field, we must engage them in practice, enabling them to build an identity as a measurement professional. In general, we believe that although it is possible to attract some students via non-personal advertising strategies (e.g., articles, websites), measurement professionals must personally reach out to young people to connect them with the field.
Descriptors: Recruitment, Labor Market, Labor Supply, Supply and Demand, Advertising, Undergraduate Students, Undergraduate Study, Statistics, Graduate Study, Professional Education, Professional Training, Measurement, Professional Identity, Teacher Student Relationship, Outreach Programs, Learner Engagement, Higher Education, Specialization, College Faculty
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A