Peer reviewedERIC Number: EJ542229
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-0078
EISSN: N/A
Consumer Perceptions of Health Claims in Advertisements and Food Labels.
Mazis, Michael B.; Raymond, Mary Anne
Journal of Consumer Affairs, v31 n1 p10-26 Sum 1997
Of sample of 180 women, 60 received information from ads, 60 from product labels, and 60 from labels with nutrition information. Beliefs about products did not differ whether health claims appeared in ads or on labels. Nutrition information influenced beliefs. Health claims challenged by the Federal Trade Commission or consumer groups were less likely to be believed. (SK)
Descriptors: Advertising, Beliefs, Consumer Economics, Consumer Education, Food, Misconceptions, Nutrition
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
