Peer reviewedERIC Number: EJ584990
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0360-0025
EISSN: N/A
Gender Advertisements in Magazines Aimed at African Americans: A Comparison to Their Occurrence in Magazines Aimed at Caucasians.
McLaughlin, Tara L.; Goulet, Nicole
Sex Roles: A Journal of Research, v40 n1-2 p61-71 Jan 1999
Analyzed more than 200 magazines to compare advertisements in magazines aimed at African Americans with advertisements in magazines aimed at Caucasians. Discusses results in terms of the demand characteristics implicit in gender advertisements and in terms of cultural differences in gender role expectations. (Author/SLD)
Descriptors: Advertising, Blacks, Comparative Analysis, Cultural Differences, Periodicals, Persuasive Discourse, Salesmanship, Sex Role, Whites
Publication Type: Journal Articles; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
