ERIC Number: EJ234519
Record Type: Journal
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Public Relations Department Helps Promote Bookstore.
Zavelle, Alexander
College Store Journal, v47 n6 p58-59 Oct-Nov 1980
Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)
Descriptors: Advertising, Bookstores, College Stores, Higher Education, Merchandising, Newspapers, Pamphlets, Public Relations, Publicity, Retailing
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
