ERIC Number: EJ770104
Record Type: Journal
Publication Date: 2003
Pages: 7
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0744-8481
EISSN: N/A
Using a Social Marketing Approach to Advertise Sexual Assault Nurse Examination (SANE) Services to College Students
Konradi, Amanda; DeBruin, Patty L.
Journal of American College Health, v52 n1 p33-39 Jul-Aug 2003
The authors report on an advertising campaign to communicate the availability and desirability of using Sexual Assault Nurse Examination (SANE) services. They used social marketing precepts to develop posters to educate college students about using SANE as a health service and as an arm of prosecution. After 2 advertising campaigns, they conducted an anonymous survey of 1,051 college students. The findings indicated that posters placed in residence halls and public bathrooms reached students, produced a statistically significant increase in students' understanding of SANE services, and were significantly associated with their hypothetical encouragement of others to use SANE. Gender mediated some results. Posters placed in private viewing spaces were found to be a viable way to communicate information about SANE. Funding to combat violence against women on campus should be aimed at increasing students' access to SANE and should include the costs of advertising the program.
Descriptors: Marketing, Health Services, Advertising, Violence, Sexual Abuse, Nurses, College Students, Student Attitudes, Program Effectiveness, Gender Differences, Dormitories, Access to Health Care, Females
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A