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Peer reviewed Peer reviewed
ERIC Number: EJ296482
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Role of Alcohol Advertising in Excessive and Hazardous Drinking.
Atkin, Charles K.; And Others
Journal of Drug Education, v13 n4 p313-25 1983
Examined the influence of advertising on excessive and dangerous drinking in a survey of 1,200 adolescents and young adults who were shown advertisements depicting excessive consumption themes. Results indicated that advertising stimulates consumption levels, which leads to heavy drinking and drinking in dangerous situations. (JAC)
Descriptors: Adolescents, Advertising, Alcoholic Beverages, Behavior Problems, Drinking, Mass Media Effects, Secondary Education, Traffic Accidents, Young Adults
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A