This article considers the value of collaborative forms of educational action research in higher education and the difficulties involved in implementing such forms of research. It is argued that educational action research represents an opportunity for improving teaching and learning and developing the knowledge and skills of those participating in the process. The article draws upon the author's experience of carrying out such research in a department of business and management. The need for a collaborative approach to educational action research is emphasised. However, the introduction of collaborative action research represents a significant challenge because it requires the commitment of participants; it needs both a critical and a supportive role from those involved; and it entails the management of a process in which participants often have different values and levels of influence. Such challenges can only be met by learning from the experience of introducing collaborative educational action research into higher education. Therefore further research (including action research) needs to be carried out into how it can be more successfully implemented.