Social norms regarding women's drinking have relaxed over the past few decades and, on college campuses, the gap between the percentages of female (79%) and male (86%) students who report that they use alcohol is smaller than ever. This situation presents a particular challenge to college administrators. The Alcohol Education and Training Program at Rutgers University uses an educational, primary prevention approach to alcohol education. Four content areas seem particularly relevant for women in college. The first area is Blood Alcohol Concentration (B.A.C.). Because B.A.C. represents the percentage of alcohol in the body compared to the amount of blood and fluid a person has, body size and composition can contribute to the potential for alcohol to have a greater impact on women than on men. The second issue concerns the interaction of alcohol with other drugs. The fact that women tend to use more medication than men do makes the risk of adverse reactions from combining alcohol with other drugs a particular concern. The third issue, the risk of Fetal Alcohol Syndrome and Fetal Alcohol Effects, should be of special concern to pregnant women. Finally, it appears that alcohol plays a role in many cases of acquaintance rape on college campuses. A comprehensive approach to dealing with alcohol issues on the college campuses is needed. The components of such an approach should include education, treatment, and environment. (NB)