The accounting profession is in a state of flux--some might even say crisis. Recent ethical lapses, such as the Enron debacle, have called into question the professionalism of a few, tainting the reputation of many accountants. In this study, we examined the attitudes of accounting students at a comprehensive public university at the beginning and end of the curriculum. Results showed that both groups are motivated to become accountants by the desire to make money rather than by a desire to serve the public. We discuss advising implications of these attitudes, pointing out actions faculty and professional advisors can take to influence students' reasons for entering the accounting profession.