This review aims to capture projects, services, and approaches that are being used to ensure student success and sustainability across the stages (or transitions) of the student experience of higher education, where these extend the traditional role of the library, in the UK and internationally. The article examines why the student journey (and supporting it) has become a central part of the contemporary academic library's repertoire. Fundamentally, through a student lifecycle perspective the author will attempt to show how academic libraries contribute to their university's bottom line? Finally, the article will reflect on strategic implications and areas for further investigation.