Who could possibly be against teaching social responsibility? Quite a few people, it turns out--as anyone who survived the controversy in the 1980s and early 1990s over outcomes-based education (OBE) can attest. A look back at that abandoned effort offers three lessons for those who advocate teaching values and civic virtue. These lessons are: (1) Beginning with substance, not slogans; (2) Involving private enterprise; and (3) Teaching universal truths.