The purpose of this study was to evaluate the involvement level of parents and reveal whether principal-generated YouTube videos for regular communication would enhance levels of parental involvement at one North Texas Christian Middle School (pseudonym). The following questions guided this study: 1. What is the beginning level of parental involvement at North Texas Christian Middle School as measured by the "Parent Survey of Family and Community Involvement in Elementary and Middle Grades?", 2. To what degree does the use of principal-generated YouTube video shared with parents impact the level of parental involvement at North Texas Christian Middle School as measured by the "Parent Survey of Family and Community Involvement in Elementary and Middle Grades?", 3. What area of parental involvement within the "Parent Survey of Family and Community Involvement in Elementary and Middle Grades" is most impacted as a result of principal-generated YouTube video communication? 4. What further suggestions do parents have regarding principal-generated video communication? Utilizing a one-group pretest-posttest design (Gay, Mills, & Arasian, 2009) the study compared initial parental involvement scores to post-test scores of North Texas Christian Middle School (pseudonym) parents after receiving a ten-week treatment of principal-generated YouTube videos designed to increase parental involvement. The survey population was 142 parents and 79.5% of the parents participated in the study. The 2006 version of the "Parent Survey of Family and Community Involvement in Elementary and Middle Grades" was utilized for the pretest and posttest in this study. The results chapter indicated that principal-generated YouTube video communication increased parent reporting of invitation to community events and school programs to a statistically significant degree. Parents also reported preferring video over narrative email, specifically for communicating parenting tips. Parents also reported a preference of video delivery on a once-a-month basis, lasting between two and three minutes in duration. Further, parents reported primarily using their cell phone to access communication from the school and reported feeling more connected to the school as a result of the principal-generated videos. Parents reported being much more willing to communicate with the principal as a result of the principal-generated videos. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]