Like fine wines, Web 2.0 technologies get better with age. Gone are the days of the pointless chat room; this is the era of social networking juggernauts such as Facebook, MySpace, and Friendster. Services offered by these firms are helpful in facilitating connections among users in every industry and of every age. In higher education, however, a handful of schools are using social networking services to set new benchmarks for communicating with students. Some of the schools on this list include Middlebury College, the University of Arizona, and Tulane University. This article looks at how such institutions have embraced these new applications to keep their most important customers satisfied.