Librarians seldom give enough thought to the needs of potential Web-site visitors. Few librarians, for example, stop to consider how they can make their sites easy to use or more attractive. As a result, many sites have awful color schemes, hard-to-find navigation buttons, inappropriate font sizes, and confusing layouts. No wonder they don't attract much traffic. Lisa Hill did, a Web services librarian at the King County (WA) Library System, ran a website usability study on her library's site. She hired a research firm and, in several sessions, invited 24 site users--both adults and teens--to participate in a usability study. She discovered that it's best to use language that is easily understood by the average person rather than use library jargon. The study is described in this article.