This article describes an exploratory and descriptive study that examined the parental involvement beliefs, attitudes, and activities of 22 high school counselors who work in high-poverty and high-minority schools. More specifically, this study examined school counselors' beliefs and activities about involving parents in the college admission process. The results indicated that the participants believe that working with parents about college opportunities is a major part of their job. A majority of the participants also reported that they spend "some time" conferencing with parents about college admissions and a majority reported that they "never" organize parent volunteer activities. Implications for school counselor practice and future research are discussed. (Contains 4 tables and 1 figure.)