Even as deficit model science communication falls out of favor, few studies question how written science communication constructs relationships between science and industry. Here, I investigate how textual microprocesses relate scientific research to industry practice in the Washington State wine industry, helping (or hindering) winemakers and wine grape growers in making research relevant to their work. Critical discourse analysis of a corpus of wine science texts suggests that textual microprocesses continue to enact a deficit paradigm: scientists as knowledge producers and the industry public as knowledge deficient. Through its extension of features of scientific discourse, the industry-oriented literature abstracts research practices from context which could aid in drawing relationships with industry practices. In aggregate, these texts suggest an opportunity to increase research relevance to industry practice by writing the research-industry relationship differently, recontextualizing research in practice.