Children have a right to play. The idea is so simple it seems self-evident. But a stroll through any toy superstore, or any half-hour of so-called "children's" programming on commercial TV, makes it clear that violence, not play, dominates what's being sold. In this article, the author discusses how teachers and parents share the responsibility in protecting children from the onslaught of violent and scripted play ideas brought by TV, movies, video games and the vast collection of media-linked products. Here, the author describes the various initiatives organized by teachers and establishments in promoting creative play.