The reconstruction of the Australian Vocational Education and Training (VET) sector into a competitive training market, which led to the participation of international students and commercial for-profit private VET providers, has until recently focused on the importance of international students to the national economy whilst ignoring the students' important educational characteristics and the other benefits that accrue to Australia. Drawing on views and perspectives of students, teachers, training managers and quality assurance auditors, this article presents an analysis of the VET provider-level processes, which have contributed to limited discursive constructions of the identities of international students in private VET providers in Melbourne. It argues that there is an urgent need for a rethinking of the way international students are conceptualised and represented in the competitive training market environment.