Purpose/Objectives: The purpose of this study was to investigate the impact of the 2009-2010 USDA Fresh Fruit and Vegetable Program (FFVP) on fruit intake and other behaviors related to fruit and vegetable consumption among Wisconsin fourth- and fifth-grade students. Methods: Participants were fourth- and fifth-grade from one FFVP school (n = 51) and one control school (n = 78). The FFVP school served students free fruits and vegetables for school snack. A pretest measuring 1) fruit and vegetable intake during school snack and 2) other behaviors related to eating fruit and vegetables was administered before the FFVP began, followed by a posttest at six months of program implementation. Pretest and posttest data were compared between FFVP and control schools using repeated measures analysis of variance. Researchers collected all data in classrooms with assistance from school staff and trained research assistants. Results: Fruit intake increased for program students. Program students also exhibited positive change in other behaviors related to both fruit and vegetable consumption, such as asking parents to buy fruits and vegetables. Control students showed no meaningful change in intake or other behaviors for control students. Applications to Child Nutrition Professionals: The FFVP increases availability and accessibility to a variety of fruit and vegetables, in addition to providing repeated exposures. In this study, the result was positive changes in intake as well as other positive behaviors related to fruit and vegetable consumption. Both future research and FFVP implementation may be enhanced by further developing collaborative partnerships between researchers and schools to improve program effectiveness and participation. (Contains 3 tables.)