The process by which students decide whether and where to attend college has been based most commonly on a college-choice model that is independent of the students' geographic context. However, the ability to attend college close to home is often among the most important factors that U.S. high school students, especially minorities and the socioeconomically disadvantaged, consider. The study presented here mapped the place of residence of a national sample of high school seniors, as well as the location of all colleges within commuting distance of each student, and showed that seniors have a wide range of colleges in proximity. Furthermore, after taking account of important student and zip code-level factors, the study found that each additional college in proximity is associated with a small but significant increase in the odds of applying to college, especially a four-year college. These findings suggest that researchers should stop treating the college-choice process as though it were independent of location and start situating this process within the geographic context in which it occurs. (Contains 3 figures, 7 tables and 10 notes.)