Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends related to general enrollment patterns, shifts within program categories, changes within the high school graduate pool, general age shifts among credit students, average age changes by type of student, minority student population growth, and occupational trends. Using the detailed objectives of Triton's Academic Affairs area as a base, the report then presents specific plans for reaching new markets, developing or changing services/products, and improving institutional image. For each of over 50 objectives, specific marketing strategies are presented, including the following information: (1) market goal; (2) target market; (3) office responsible and completion date; (4) justification and anticipated benefits; (5) summary of approach; (6) action plan, including steps, procedures, assignments, and deadlines; (7) costs; and (8) evaluation approach. (EJV)