Although group work is an often advocated treatment modality (Corey, 2000; Corey & Corey, 2002; Yalom, 1995), many college counseling centers are challenged with filling their groups each semester. Factors contributing to this difficulty include client resistance to participating in group treatment, staff reluctance to suggest group work as a preferred treatment modality, and ineffective group formats and marketing of groups across campus. This article addresses these factors and makes recommendations in an effort to maximize the utility of group work as a vehicle for treatment in college counseling centers.