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ERIC Number: EJ456580
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1061-6934
EISSN: N/A
Sport Sponsorship and Tobacco: Implications and Impact of Federal Trade Commission v. Pinkerton Tobacco Company.
Stotlar, David
Sport Marketing Quarterly, v1 n1 p13-17 1992
The union of sports and tobacco represents a multimillion dollar enterprise. Recent litigation, the Federal Trade Commission v. Pinkerton Tobacco Company, jeopardizes sport sponsorship agreements. Tobacco advertising may no longer be displayed anywhere during televised sporting events. (SM)
Descriptors: Advertising, Athletics, Compliance (Legal), Court Litigation, Federal Courts, Health Promotion, Marketing, Mass Media Use, Television
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A