This study examined the recreational reading attitudes, intentions, and behaviors of college students. The theory of reasoned action provided the framework for the investigation and prediction of the students' intentions and behaviors. Two hundred and one students completed questionnaires developed according to the guidelines for the construction of standard theory of reasoned action questionnaires. The instrument assessed students' attitudes, outcome beliefs, subjective norms, and normative beliefs, as well as intentions and behaviors regarding recreational reading. The constructs of the theory explained 35-38 percent of the variance in students' intentions. Attitudes toward recreational reading provided the strongest and most significant contributions. (Contains 2 tables.)